THE JOURNAL · NOTES FROM THE STUDIO
Why sites book. Or don’t.
Short, honest reads on what makes a local business’s website actually produce bookings. No jargon, no growth hacks.
- JUL 13, 2026 · TRADES
5 things every plumber's website must have to get the call
A person with a burst pipe does not browse. These five fixes decide whether they call you or the next result on the list.
- JUL 13, 2026
What a website actually costs for a local business (and why)
Prices run from $20 a month to $20,000 up front, and almost nobody explains the difference. An honest breakdown of what you are paying for at each level.
- JUL 13, 2026 · PMU
Why your beauty business needs a website (not just Instagram)
Instagram fills your feed with admirers. A website turns them into booked appointments with deposits down. Here is what changes when clients stop having to DM you first.